It appeared for the first time on Rolex dials during the 1930s, then on the winding crown in the early 1950s. The Rolex crown, the logo and symbol par excellence of the brand, was registered in 1931.
Pioneer in the development of the wristwatch, Rolex is at the origin of numerous major watchmaking innovations, and has registered over 500 patents in the course of its history. The history of Rolex and Swiss watchmaking are inextricably linked. These ensure high performance and adherence to uncompromising requirements in terms of precision, reliability, shock-resistance, efficient self-winding and ease of maintenance. These self-winding mechanical movements, all rigorously certified as chronometers by the Swiss Official Chronometer Testing Institute (COSC), are entirely designed and manufactured by Rolex based on common characteristics. The Perpetual movements that equip the Rolex models play a key role in the reputation for excellence of Rolex watches.
And to ensure that all Rolex watches can live up to these high expectations, every single one is tested to extremes before it is allowed to leave the Rolex site. Rolex watches have proved themselves from the start in the most extreme conditions imaginable – from the depths of the deepest oceans to the summits of the highest mountains, in the air and on the race track. Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions.
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